It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers has led retailers to ignore customers that are worth pursuing. Winning in this retail environment requires keeping an eye on all customers, even if they are not living up to loyalty expectations. There needs to be an approach that balances both loyalty and engagement. Here is how to make this balance possible.
For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Here are five ways new brands can use the voice of the customer to drive brand awareness and increase sales.
Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.
JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.
Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.