Marketing

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The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow
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Marketing Buzz

The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.
More Online Than Store Gift Spending Projected This Year  
For the first time, consumers are expected to spend 51% of
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How Women’s Sportswear Brands Stay Fit on Social Media During Holidays  
The holiday season is crucial for retail brands, generating around 25%
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Don’t Be Donner: UGC to Guide the Sleigh to Seasonal Success  
For brands and merchants, the fun and festivities of the holidays
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